The launch of ottod’Ame.
“Otto” is Italian for “Eight” and it represents the eighth letter of the alphabet, our age and the concept of infinity. “D’ame” comes from the French for “soul” and it conveys a sense of vibrant energy, freshness and innovation. A new name and a new brand that are as elegant and contemporary as the spirit of H.Eich and the qualities of our creations. In the strong, recognizable identity, the idea of infinity is embellished with open, evocative lines to add a little stability to a dreamlike vision and lighten the outlook of people who never stop searching, discovering and revelling in astonishment.